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Cole's was founded in 2008 with a a goal to produce the freshest, best tasting fish, seasoned to perfection. Their Wild Mackerel is harvested using a sustainable purse seine fishing method out of the Northern Atlantic. This delicious ocean fish is skinned and de-boned by hand. It is then cooked in a high quality olive oil for maximum taste and freshness. Perfect in salads, sandwiches, antipasti or right out of the tin!